Squat for Your Subway Token: One of the Most Creative Nudges I've Encountered

This idea is so crazy it might just be the best one I’ve heard all week: a subway station in Moscow provides free tickets to commuters who stand in front of a monitor and squat or lunge 30 times.

squat for token

I love this idea. Have any of you heard of any other nudges like this?
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PeterUbel