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Marketing 101
ByadminBrilliant graphic, courtesy of @Brilliant_Ads
More on Burritos and Calories at Chipotle
ByadminSarah Kliff, one of my favorite journalists, had a really nice write up on the burrito study recently published by a wonderful student at Duke, Peggy Liu. Here is an excerpt from her write up, and a link to the full article: For anyone counting calories, the Chipotle menu may be among the world’s least helpful…
US government’s WWII mobilization on penicillin is a road map to fighting the coronavirus (USA Today)
BypeterOn March 14, 1942, an American soldier with bacteria coursing through his bloodstream was treated with penicillin, a new wonder drug that saved his life. That single treatment exhausted half the nation’s supply of the drug. Two years later, as U.S. troops prepared to launch the D-Day invasion, America had more than 2 million doses of the drugready…
Good and Bad News about Physician Pay
ByadminI’ve got some good news for all of you: there’s no racial disparity in pay among female physicians. African-American physicians in the United States make just as much money as Caucasian women. Unfortunately, this good news is largely a result of dismal news – neither group of women make as much as white male physicians….
Squat for Your Subway Token: One of the Most Creative Nudges I've Encountered
ByadminThis idea is so crazy it might just be the best one I’ve heard all week: a subway station in Moscow provides free tickets to commuters who stand in front of a monitor and squat or lunge 30 times. I love this idea. Have any of you heard of any other nudges like this? (Click…
Video Discussion of Healthy Eatin'
ByadminIt is gratifying to occasionally see some of my blog posts picked up and developed by other folks, to spread the word about the topics I care about. Here is a blog post, and a video, that expands on one of my recent Forbes essays. Increase sales, add excitement to the store, and you’re set….

