How Supermarkets Influence Shoppers
Here is a great graphic from the Center for Science in the Public Interest laying out how supermarkets lay out food to encourage impulse purchases:
So much for “free” markets!
Here is a great graphic from the Center for Science in the Public Interest laying out how supermarkets lay out food to encourage impulse purchases:
So much for “free” markets!
In 1996, a man wrote to Carl Sagan asking him the distance to heaven. Sagan was a very public agnostic. He replied brilliantly: “Thanks for your letter. Nothing like the Christian notion of heaven has been found out to about 10 billion light years. (One light year is almost six trillion miles.) With best wishes…”…
Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring heuristic. I would define it for you, but it is wonderfully captured in this cartoon:
Will a fiercely independent person like me become less generous if I practice mindfulness? Will all that focus on self and present drawing me away from other people’s concerns?
Obamacare is a big, messy law with so many moving parts, it is often hard to tell how well it’s working. People debate whether it is killing jobs or creating them; they argue about whether it is lowering medical expenses or raising them. These debates often feel irresolvable because the law, being a national one,…
Here is a figure reproduced in Fortune, showing that when researchers publish articles raising questions about the harms of salt, they cite other researchers who raised similar questions. By contrast, when they definitively argue in favor of the harms, they cite other definitive colleagues. Some of this makes scientific sense. If you show a particular…
Shutterstock If you experience a heart attack, you are probably going to need to take pills to prevent another such attack. People who take beta blockers, aspirin, or cholesterol pills after heart attacks are less likely to experience a second such attack. (Note: Don’t take any of these pills until you have spoken to your…