In a recently published article, a team of researchers showed that a simple graphical cue, showing people which foods are healthy and unhealthy, significantly improve their eating behaviors. Here is a nice summary of the study results, as summarized on the Robert Wood Johnson Foundation website: With a problem as large as America’s obesity epidemic,…
This idea is so crazy it might just be the best one I’ve heard all week: a subway station in Moscow provides free tickets to commuters who stand in front of a monitor and squat or lunge 30 times. I love this idea. Have any of you heard of any other nudges like this? (Click…
A recent story on the Atlantic website described a clever way to demonstrate the benefits of bicycling in congested cities. It involves an app that quickly shows people how long it will take to get somewhere by bicycle versus car. And with the crowded cities, bicycles more than hold their own, as this picture shows: And…
During a break between classes, I offered some MBA students the chance to make a little extra money. Some would have a job of sitting in the classroom for five minutes doing nothing, absolutely nothing – no reading, no listening to music; just staring straight ahead. For this effortless job, they would receive $2.50. Others…
More than two-thirds of employers in the US are paying their obese employees in some form or another to lose weight. Some give health insurance discounts to employees based on target BMIs. Others literally dole out cold hard cash to overweight employees who meet weight loss targets. Employers are adopting these strategies because they work. At…
McDonald’s has announced that it would no longer market junk food to kids and it’s going to include more fruits and vegetables in on its adult menu. The move came after another fast food joint, Burger King, rolled out the lower-calorie French fries it has dubbed “Satisfries.” Apparently, they are 20% healthier but “taste the…
In collaboration with several co-authors, including Peggy Liu – a marketing PhD student here at Fuqua – I just published a paper on how behavioral economics can help us think about better ways to combat obesity. Feel free to check it out. And feel free to send along your thoughts, too. Using Behavioral Economics to…
A recent news article reported that a grocery store in Durham, North Carolina now offers healthy checkout aisles for people interested in minimizing temptation. Ring up your groceries in that aisle, and you won’t be surrounded by candy bars and bags of chips. On the other hand, I’m guessing you will still be surrounded by magazine…
My former employer, the University of Pennsylvania Health System, no longer hires tobacco users. It has joined a growing group of employers, including many health systems, that discriminate against smokers on the grounds that such employees cost the employer money (through loss in productivity) or, in the case of medical institutions, act against the health promoting…
Here is a nice picture, from the Wonkblog, summarizing the best evidence to date on whether cigarette taxes reduce smoking. The bottom line here is that cigarette taxes slightly reduce smoking among smokers. That slight reduction reflects, in part, those people who quit smoking because it has simply become too expensive. It also includes people…