iEconomics?
Check out this clever takeoff of the Mac/PC ads by my friend Dan Ariely, in which he portrays standard economics as a PC and behavioral economics, my specialty, as an iMac.
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Yale Marketing Seminar
ByadminA few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
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});On Education
Byadmin“Education is not the transmission of information or ideas. Education is the training needed to make use of information and ideas. As information breaks loose from bookstores and libraries and floods onto computers and mobile devices, that training becomes more important, not less.” – Pamela Hieronymi, professor of philosophy at UCLA
On the Psychology of Magic
ByadminNot long ago, I had the pleasure of reading Fooling Houdini, by Alex Stone. It is a marvelous book, part memoir about how his obsession with magic pulled him away from his career in physics, but also a wonderful explanation of the psychology of how magic works its wonders. Get rid of all those images…
On Improving Communication
Byadmin“The mistake is to think that communications will solve the problems of communication, that better wiring will eliminate the ghosts.” —John Durham Peters (Click here to view comments)
Who Said Statisticians Were Uninteresting?
ByadminI recently read Sharon Bertsch McGrayne’s The Theory That Would Not Die, which recounts the controversial history of Bayes theorem in the world of statistics. To oversimplify quite a bit, Bayes theorem requires those using it to make an initial guess about, say, the probability that one outcome is more likely than another, and then…
Can Circular Reasoning Make You Rich?
ByadminWe Americans are notoriously bad at saving money. While people in Germany, Sweden and even France save about 10% of the money they make, folks in the U.S. save closer to 3 or 4% of their earnings. With so little money saved, Americans face difficulty absorbing economic shocks like recessions and layoffs, and also find…