A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
Happy Thanksgiving to all my American friends, and a great week to the rest of you. I will not be blogging for a bit, because I’ll be vacationing in the Galapagos, with my favorite evolutionary biology books no doubt at my side.
Until recently, the state of North Carolina, where I live, was a bastion of political moderation, especially compared to our neighbors in the southeast. Our politics were moderate in part because the Democratic Party remained relatively strong in the state, and to survive in this region of the country had embraced center left, rather than…
“Few sinners are saved after the first twenty minutes of a sermon.” Amen to that!
As someone who has been working in the field of behavioral economics for a couple decades now, I have long been aware of what psychologists call “the availability heuristic.” This was a phenomenon described by Kahneman and Tversky in some of their seminal research from the early 1970s. I recently came across a nice example…
Would you rather work in a stimulating, challenging job or a routine one filled with mundane repetition? Almost everyone would say they prefer the former. But a new study finds that people typically contradict themselves once salaries enter the decision. If the two jobs pay the same, people often opt to put out less effort, not more….
According to a new study, daycare will increase your child’s health, intelligence and social development. But do you think the study is scientifically rigorous enough to justify this conclusion?
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