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The Psychology of Entrepreneurial Success
ByadminIn a recent post, I give you a flavor for Rich Cohen’s wonderful book The Fish That Ate the Whale. One of the things that struck me in reading his book was the psychology of entrepreneurial success. It is often difficult to be a superstar entrepreneur if you are realistic. Often the biggest successes in…
The Hidden Psychology of Antibiotic Prescribing
ByadminExperts in decision psychology and behavioral economics have conclusively shown that humans, those silly creatures, are not always rational decision makers. They let unconscious forces influence their thinking, and not always for the better. But of course, doctors aren’t human. Right? Well, here is some evidence of just how human we doctors are. The odds…
Unnecessarily Uninsured
ByadminThis picture, from the Kaiser Family Foundation, shows that many people who lack health insurance in the United States right now are actually eligible for either Medicaid or federally subsidized private insurance.
Does the Thought of Money Make Us Dishonest?
ByadminHere is a game you can’t lose. You flip a fair coin ten times and every time it comes up heads, you get $20. Better yet, I won’t even watch you flip the coin, but instead will trust whatever you tell me about the number of times the coin comes up heads versus tails. Would…

