A New Look at Self-Deception
As a behavioral scientist, I have long been interested in self-deception. But I’ve never thought about it this way before, as pictured in a tremendous drawing by Jonathan Bartlett:

Schmidt once said: “In the future, people will spend less time trying to get technology to work … because it will just be seamless. It will just be there. The Web will be everything, and it will also be nothing. It will be like electricity. … If we get this right, I believe we can…
Check out this clever takeoff of the Mac/PC ads by my friend Dan Ariely, in which he portrays standard economics as a PC and behavioral economics, my specialty, as an iMac.
Easy to criticize the Obama administration, isn’t it? Look at the unemployment rate, for example. And have you seen the tax hikes they’re going to need to pay for healthcare reform? Oh yeah, and they did a great job with Umar Farouk Abdulmutallab didn’t they?-his dad told us he was going rogue, and then when…
Here is a link to a story about a very good friend of mine, Scott Mackler, who I wrote about in my book You’re Stronger Than You Think. Scott was diagnosed with ALS almost 15 years ago. His first symptoms were when he lost grip of a tennis racket, playing against me. And I thought…
I have conducted a number of studies on a phenomenon sometimes referred to as emotional adaptation. The basic idea behind this phenomenon is that people often respond with strong emotions to significant changes in their circumstances, but these emotions tend to diminish over time. Moreover, people often fail to anticipate this change in emotions, a failure…
Somewhere near where you live, a couple will discover this week that they are infertile and that if they want biological children of their own, they are going to need in vitro fertilization (or IVF). According to treatment protocol, the woman will need to take powerful medicines to ramp up her production of fertilizable eggs….