I teach a course on behavioral economics and public policy at Duke University. One of my former students recently emailed me a picture of a bill he received in the mail. It looks like conEdison is trying to remind him to pay his bills electronically, so they don’t have to send him a bill in…
There are promising ways to manage chronic pain so people, when they do feel pain, aren’t so bothered by it. In fact, a creative study led by a neuroscientist, Susanne Becker, uses insights from Ivan Pavlov to show the possibility of uncoupling the sensation of pain from the experience of pain. More here
When Lorie Duff was pregnant with her third child, she did what all good moms are supposed to do. She went to the ObGyn clinic for prenatal care. But she fell behind on the clinic payments. She only made about $25,000 a year managing an auto parts store while her husband stayed home with their…
(Photo by Joe Raedle/Getty Images) Obamacare is a large, unwieldy law. Despite its complexity, most people are familiar with its most important elements. They know it created a marketplace where people can shop for healthcare insurance; many are even aware that the cost of that insurance is subsidized for people with lower incomes. Others realize…
A bicycle helmet prevented me from experiencing a major head injury. But did it promote the very behavior that caused me to crash my bike? It was autumn in Michigan, and I was riding my mountain bike along a lakeside pathway. I was heading towards a twisty boardwalk that led up to a bridge arching…
Here is a very interesting essay in the Arkansas Business Journal, which ties our research on physician patient conversations into a broader message about the importance of good communication in business. Glad to see our work is having an impact. Considering all of the technical advances and new complexities in marketing today (such as social,…