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In Medical Market, Shoppers Lack Savvy
Even before Obamacare became the law of the land, the U.S. health care system was undergoing a dramatic transformation. Millions of people were shifting from generous health insurance plans to consumer-directed ones that pair low monthly premiums with high out-of-pocket costs. This shift has been encouraged by employers, eager to reduce the cost of employee…
Would This Picture Help You Shop for a Doctor?
Attention all you design and #nudge fans. Here is a graphic from ProPublica that attempts to help people choose a physician. Do you think it works? What would you do to improve it?
Here’s Why I’m Guilty Of Experimenting On People
Last summer, Facebook received terrible press for running experiments on its users, adjusting the proportion of happy and unhappy posts at the top of people’s news feeds to see how that effected their moods. Shortly after that controversy surfaced, OK-Cupid founder Christian Rudder proudly announced “we experiment on human beings.” He unabashedly admitted that he…
Cancer Drugs Aren't As Cost-Effective As They Used To Be
Cancer drugs have become increasingly expensive in recent years. No one blinks anymore when a new lung cancer or colon cancer treatment comes to market priced at more than $100,000 per patient. In part, we don’t blink because we have simply gotten used to such prices – the shock has worn off. Moreover, many of…
Burdened by High Medication Costs? Your Boss May Be Able to Help
Shutterstock Pharmaceutical companies have been charging way too much for way too many of their products. Both Donald Trump and Hillary Clinton complained about drug prices during the election campaign, but neither political party has taken action since November to tackle the problem. Insurance companies aren’t doing much about this problem either, despite having a…
Tobacco is Taking Over the World!
We’ve done a lot of things in the United States over the last few decades to curb tobacco consumption. We’ve warned people cigarettes will kill them, created persuasive ad campaigns to scare people away from cigarettes, and added a hefty tax to the product. As a result, cigarette use in United States is lower than…