Healthcare.gov 3.0 — Behavioral Economics and Insurance Exchanges

With so much recent news about airplane disasters, it’s easy to become frightened about flying. I wonder if a risk graphic like the following will do much to help? As reported on recently in The Economist, the risk graphic comes from a new iPhone app called Am I Going Down? I’m skeptical this will work….

A study shows that a medication causes more harms than benefits, and physicians like me keep prescribing the pill anyway, either because we don’t learn about the study, don’t believe the study or are simply stuck in our ways. Even professionals have a hard time breaking bad habits. So what do you think happened when…