Do you think this will work to get people to stop texting and driving?
If you use a smaller plate when you eat, you’ll eat less food. Here’s a rather wonky summary of research on plate size, a “meta-analysis” showing that smaller plates mean you put less food on the plate and, thus, eat less food. Less pie on your plate; less pie in your pie hole!
Behavioral economists have written a lot about sunk costs. The idea is pretty simple: once people have invested in an effort – in time or money – they stick with that effort longer than is otherwise justified. They don’t want to feel like they’ve wasted their investment, so they continue to invest even when pulling…
I recently spoke with Margot Sanger-Katz at the New York Times. She’s an awesome healthcare reporter. She wrote a nice piece on some recent nudging research. Here’s the beginning of the article to whet your appetite: The letters doctors received from the county medical examiner included a shocking fact: A patient you once prescribed an…
Last time I checked, the mouth was still part of the human body. If I remember correctly, when people experience mouth problems, they ache just as much (often more) than if they experienced problems elsewhere in their bodies. So why do we still treat care of the mouth differently than other types of medical care?…
People often show an amazing ability to emotionally recover from difficult circumstances. I devoted my second book, You’re Stronger Than You Think, to this topic. Now comes some really cool research, showing that people’s ability to bounce back from adversity depends, not all that surprisingly, on their underlying personality traits. Although this result is not…
The gynecologist made several incisions and inserted the laparoscope. With the help of her surgical team of nurses, students and anesthesiologists, she removed the patient’s uterus, which had been bleeding uncontrollably for the past six months despite aggressive medical therapy. The price tag of the procedure? Around $6,000. Meanwhile in a nearby hospital, another gynecologist…