Hospital Pricing and Irrational Thinking

The gynecologist made several incisions and inserted the laparoscope.  With the help of her surgical team of nurses, students and anesthesiologists, she removed the patient’s uterus, which had been bleeding uncontrollably for the past six months despite aggressive medical therapy.  The price tag of the procedure?  Around $6,000. Meanwhile in a nearby hospital, another gynecologist…

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Penalizing Smokers So They Will Quit

Recently my employer, Duke University, announced it would be charging $10 more per month to offer health insurance to smokers (see story here).  Duke’s policy has a couple motivations.  Smokers get sick you see, and those smoking related illnesses cost Duke money.  So it’s only fair to pass some of those expenses… (Read the rest and view…

Debating Sugar Taxes and the Benefits of Gambling

Here is a video of a webinar in which Avni Shah and I discuss some controversies about what governments should do when consumers harm themselves through irrational behavior. Avni is a doctoral student in Marketing at Fuqua. Check out the bag of sugar she pulls out to illustrate the dangers of big gulp beverages. Feel free to add questions or comments, and I’ll chime in with my additional thoughts.