The Fine Line Between Shared and Manipulated Medical Decisions

See some coverage in Forbes on a debate I participated in at a recent meeting, discussing when decisions are really decisions and when nudges are really shoves.
Click here.

See some coverage in Forbes on a debate I participated in at a recent meeting, discussing when decisions are really decisions and when nudges are really shoves.
Click here.
McDonald’s has announced that it would no longer market junk food to kids and it’s going to include more fruits and vegetables in on its adult menu. The move came after another fast food joint, Burger King, rolled out the lower-calorie French fries it has dubbed “Satisfries.” Apparently, they are 20% healthier but “taste the…
Just came across an interesting way to try to motivate people to exert themselves: post calories-burned-counts on the stairs. Would that work for you? For me, it would probably make me look down while walking up, only to trip, fall backwards, crack my head, all the while asking myself: “What the heck is a kcal…
Every once in a while, I post a picture of an effort to nudge people into better behavior. Sometimes, I post pictures of pretty horrendous nudges. In response to one of those posts, Lydia Ashton sent me this picture, of an absolutely, horrendously and horrifically designed “nudge.” Fortunately, I have determined that if you stare…
I teach a course on consumer irrationality and market failure at the Fuqua School of Business. I open up one of my lectures with a brief video demonstration of what psychologists call “the McGurk effect.” (See an example here.) In the video, a man makes the sound “ba ba ba.” About half of my students invariably identify…
The failure of health care reform does not rest solely at the president’s feet. Instead, we, the general public, are also to blame…(Read the rest and view comments at Scientocracy)
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Brian Zikmund-Fisher took the lead on a study published this week in which we found evidence that when people face tough decisions, it helps for them to break the decision into smaller pieces, and take it one step at a time. Here is a link to some media coverage in India.