Interesting Government Nudge
Do you think this will work to get people to stop texting and driving?
Do you think this will work to get people to stop texting and driving?
In a 1967 experiment, psychologists trained pigeons to peck a red key to get food. (Pigeons were huge back then, research wise!) Then they tested whether the pigeons could learn to delay gratification. They set up the pecking booth so that those pigeons who waited a little longer before pecking the red key would get…
The key to good policymaking is to understand human nature. Want to increase how much money people save? You better know what they will do if you change the tax code. Want to reduce the threat of terrorism? All the security in the world won’t suffice if you don’t, at the same time, find ways…
I love behavioral science. I love public policy. And I am obsessed with music. So you can see why I think the nudge pictured below may be the coolest thing on the planet! It encourages drivers to drive at an appropriate speed, so they can hear music created by their passage over the road: I…
Suppose you are at the car dealer and have narrowed your choice down to two automobiles. One is a little nicer looking, and the other has a more comfortable interior. One gets twenty miles per gallon and the other gets twenty five. You typically drive about twelve thousand miles in a year, which means (queue…
A dozen years ago, my wife filled out an NCAA bracket on a popular website. Out of more than 1 million entries, she finished somewhere around 17th. Think about it: 17th out of a million. Clearly I married up! I mean everyone says their spouse is one in a million, but how many really mean…
People often show an amazing ability to emotionally recover from difficult circumstances. I devoted my second book, You’re Stronger Than You Think, to this topic. Now comes some really cool research, showing that people’s ability to bounce back from adversity depends, not all that surprisingly, on their underlying personality traits. Although this result is not…