Risky Business: Health Risk, Relativity, and Perception
Patt Morrison of KPCC Radio in Southern California talks to me about how people make various rational and irrational decisions in their lives. CLICK HERE to listen.
Patt Morrison of KPCC Radio in Southern California talks to me about how people make various rational and irrational decisions in their lives. CLICK HERE to listen.

An interesting article by Peter Schwartz in the latest Hastings Center Report on whether patients, facing difficult medical decisions, ought to get precise numbers on the risks and benefits of their alternatives. I contributed a commentary, urging researchers to keep developing better ways to help patients make rational use of the numbers.
I joined two other, much smarter, colleagues in calling for the use of behavioral economics and decision psychology to improve the design of the websites people use to purchase health insurance in the U.S. That article came out today in the New England Journal of Medicine. Here is a taste: In October 2013, the Affordable…
Warning – the warning labels pictured below are graphic but, according to a recent study, they increase the chances that people will quit smoking. Now we need to find a way to get legal permission to use such pictures, so we can shock people out of their habits.
See some coverage in Forbes on a debate I participated in at a recent meeting, discussing when decisions are really decisions and when nudges are really shoves.
Click here.
In September the United States Preventive Services Taskforce, a panel of medical experts, concluded that tests to screen for ovarian cancer do more harm than good. As a result, insurers will not be required by federal law to pay for such tests. And the announcement was met with near silence. Why was this recommendation greeted…
The FDA has proposed new labels on grocery store food products, that adjust serving sizes to more accurately capture what Americans eat. Research I conducted with Steven Dallas and Peggy Liu suggests these labels could be a problem. Here is a great media story on our findings: Last year, the Food and Drug Administration announced…