Colon Cancer Screening Controversy. Here's What All The Debate Is About.


I recently posted on how public park builder, Robert Moses, used the psychology of sunk costs to get more money for his ambitious projects. Once those projects were complete, he also used social psychology to keep them clean. It had to do with the directions he gave to the people hired to clean up the…
Facing advanced cancer, who among us wouldn’t look to our oncologist for expert advice on whether another round of chemotherapy makes sense? But do you know what your oncologist cares about, and can you be sure her recommendations map onto your own treatment preferences? … (Read the rest and view comments at Critical Decisions)

An interesting article by Peter Schwartz in the latest Hastings Center Report on whether patients, facing difficult medical decisions, ought to get precise numbers on the risks and benefits of their alternatives. I contributed a commentary, urging researchers to keep developing better ways to help patients make rational use of the numbers.
In collaboration with several co-authors, including Peggy Liu – a marketing PhD student here at Fuqua – I just published a paper on how behavioral economics can help us think about better ways to combat obesity. Feel free to check it out. And feel free to send along your thoughts, too. Using Behavioral Economics to…
You might think that the difference between a car that has been driven 49,999 miles and one that has been driven 50,001 miles is… 2 miles. But you would miss out on another big difference – in the price a buyer would be willing to pay for those two vehicles. Here’s a graph showing just…
The stairs to the left of the escalator don’t just look like a piano keyboard, but make musical sounds as people walk on each step. Not convinced this will work? Check out this video, which shows people heading towards the escalator, and then changing direction when they realize how fun it will be to climb…