Colon Cancer Screening Controversy. Here's What All The Debate Is About.


The stairs to the left of the escalator don’t just look like a piano keyboard, but make musical sounds as people walk on each step. Not convinced this will work? Check out this video, which shows people heading towards the escalator, and then changing direction when they realize how fun it will be to climb…
On the Freakonomics blog recently, Ian Ayres reviewed my new book Free Market Madness, and singled out a story I tell there. Ian has written many books himself, so it isn’t surprising which story, of the many stories in my book, he discussed. He picked out a section near the end of the book, where…
Most men diagnosed with prostate cancer don’t die of the disease. Between 2011 and 2015, 112.6 per 100,000 men per year were diagnosed with prostate cancer in the U.S., but only 19.5 per 100,000 men per year died of the disease over that same period of time. That is still far too many deaths. But the…
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects. You know what I mean. After watching a smiling and attractive person running through a field after receiving some wonder…
A while back, I posted an interesting effort to get people to walk upstairs, rather than take the escalator. It involved a staircase designed to look like a piano, with musical sounds generated when people stepped on each stair. I love that approach not only because it is clever, but because I am a serious…
I’ve done a fair amount of research on how people emotionally adapt to life circumstances. My research is mainly in the context of illness and disability, where people bounce back from adversity more than expected. But people can also emotionally adapt to good things, a very important phenomenon for consumer behavior. We are ecstatic when…