Colon Cancer Screening Controversy. Here's What All The Debate Is About.

I teach a course on consumer irrationality and market failure at the Fuqua School of Business. I open up one of my lectures with a brief video demonstration of what psychologists call “the McGurk effect.” (See an example here.) In the video, a man makes the sound “ba ba ba.” About half of my students invariably identify…
So many books, so little time. I am 47 years old. Assuming, in a near best case scenario, that I live 40 more years, and that I read around one book per week the rest of my life, I will finish 2,000 more books before I die. That’s a lot of verbiage. But think about…
We’ve done a lot of things in the United States over the last few decades to curb tobacco consumption. We’ve warned people cigarettes will kill them, created persuasive ad campaigns to scare people away from cigarettes, and added a hefty tax to the product. As a result, cigarette use in United States is lower than…
In 1991, I remember where I was walking when I learned that Magic Johnson was HIV positive. I shuffled along in a daze, distraught at the thought of such a young and magnificent man facing imminent death. Back then, you see, an HIV diagnosis was practically a death sentence. Of course, Magic Johnson is still alive….
Patt Morrison of KPCC Radio in Southern California talks to me about how people make various rational and irrational decisions in their lives. CLICK HERE to listen.
Do you think this will work to get people to stop texting and driving? (Click here to view comments)