Colon Cancer Screening Controversy. Here's What All The Debate Is About.



An interesting article by Peter Schwartz in the latest Hastings Center Report on whether patients, facing difficult medical decisions, ought to get precise numbers on the risks and benefits of their alternatives. I contributed a commentary, urging researchers to keep developing better ways to help patients make rational use of the numbers.
Quick quiz: If there are 1,000 people in a village, and 10% of them have contracted a new, awful disease called acute hotchocolitis, how many people in the village are sick? This is not a trick question; the answer is 100. An easy question for readers of Forbes. But ask the average American, and one…
In collaboration with several co-authors, including Peggy Liu – a marketing PhD student here at Fuqua – I just published a paper on how behavioral economics can help us think about better ways to combat obesity. Feel free to check it out. And feel free to send along your thoughts, too. Using Behavioral Economics to…
A recent New York Times headline proclaimed that: “In Pain and Joy Of Envy, the Brain May Play a Role.” May play a role?! Where else does The New York Times think envy resides? In our hateful hearts? Our covetous colons? Our jealous jejunums? That The New York Times could doubt the centrality of the…
I joined two other, much smarter, colleagues in calling for the use of behavioral economics and decision psychology to improve the design of the websites people use to purchase health insurance in the U.S. That article came out today in the New England Journal of Medicine. Here is a taste: In October 2013, the Affordable…
Here’s a new study I conducted with Peggy Liu, Jim Bettman, and Arianna Uhalde on calorie range information. Check it out below. Liu, Peggy J., James R. Bettman, Arianna R. Uhalde, and Peter A. Ubel (forthcoming), “How Many Calories Are in My Burrito? Improving Consumers’ Understanding of Calorie Range Information,” Public Health Nutrition. DOI link….