Colon Cancer Screening Controversy. Here's What All The Debate Is About.


Just came across an interesting way to try to motivate people to exert themselves: post calories-burned-counts on the stairs. Would that work for you? For me, it would probably make me look down while walking up, only to trip, fall backwards, crack my head, all the while asking myself: “What the heck is a kcal…
Sarcopenia: a mysterious disorder that causes people’s muscles to shrink away. 25%, 30%, even greater loss of strength… until the victim is struggling to make it up to the second floor bedroom. Would you undergo a treatment for this disorder if it was safe and effective? And do you think your insurance company should pay…
Quick quiz: If there are 1,000 people in a village, and 10% of them have contracted a new, awful disease called acute hotchocolitis, how many people in the village are sick? This is not a trick question; the answer is 100. An easy question for readers of Forbes. But ask the average American, and one…
When patients with diabetes come to the doctor’s office, it is important for their clinicians to take a look at their feet. Many, if not most, foot amputations among people with diabetes would be prevented with this simple exam, an exam that will identify problems early enough to prevent them from progressing. But us busy…
I’ve done a fair amount of research on how people emotionally adapt to life circumstances. My research is mainly in the context of illness and disability, where people bounce back from adversity more than expected. But people can also emotionally adapt to good things, a very important phenomenon for consumer behavior. We are ecstatic when…
Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring heuristic. I would define it for you, but it is wonderfully captured in this cartoon: