Full Disclosure — Out-of-Pocket Costs as Side Effects

The Journal of the Association for Consumer Research (yes, there is such a thing!) had an outstanding issue dedicated to eating behavior recently. Here is a picture from that issue worth sharing:  

If you use a smaller plate when you eat, you’ll eat less food. Here’s a rather wonky summary of research on plate size, a “meta-analysis” showing that smaller plates mean you put less food on the plate and, thus, eat less food. Less pie on your plate; less pie in your pie hole!