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Rare Diseases Are Becoming Too Common. Sound Impossible? Here's Why It's Not
ByadminIt is hard to make money treating rare diseases. There simply aren’t enough customers to generate many profits. That’s why the U.S. government passed the Orphan Drug Act in 1983, a law which created a series of incentives to encourage drug companies to develop treatments for rare or “orphan” diseases – conditions affecting less than…
How Philosophy Training Helps Me Overcome the Persuasive Power of Advertising
ByadminAdvertising is about persuasion. Companies spend billions of dollars per year trying to convince us to buy their products. But sometimes, rigorous philosophical training can help us avoid that influence. Consider the following ad: Only deep immersion in Immanuel Kant helped me recognize the flaws in this reasoning!
More Coverage of Our Research on Out-Of-Pocket Cost Conversations
ByadminHere is a nice summary of our research, published by an excellent reporter at The American Journal of Managed Care: A new qualitative study of clinical meetings between physicians and patients pointed out certain behavioral concerns that stand in the way of helping patients navigate out-of-pocket spending. The study, published in Health Affairs and led…
Marketing 101
ByadminBrilliant graphic, courtesy of @Brilliant_Ads
Would Better Risk Communication Reduce Fear of Flying?
ByadminWith so much recent news about airplane disasters, it’s easy to become frightened about flying. I wonder if a risk graphic like the following will do much to help? As reported on recently in The Economist, the risk graphic comes from a new iPhone app called Am I Going Down? I’m skeptical this will work….
Doctors Can't Be Trusted to Tell Patients Whether They Should Receive Robotic Surgery
ByadminPatients often rely on physicians for information about their treatment alternatives. Unfortunately, that information is not always objective. Consider a man with early stage prostate cancer interested in surgical removal of his tumor, but uncertain whether it is better for the surgery to be performed with the help of robotic technology. He asks his surgeon…

