How Charlie Brown Prevents Traffic Accidents
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
I like to think that despite being wealthier than most Americans, I remain immune to materialistic desires. I drive a 17-year-old Honda Accord and wouldn’t know designer clothes if you wrapped me in them, head to toe. But it turns out that I’m wrong. I’m not above materialism despite my wealth and social status. I’m…
A song comes through your earbuds: good rhythm, clever lyrics, pleasing melody. You know whether you like the song, right? Maybe not. A series of studies using brain imaging raise the possibility that sometimes we think we like or dislike things, but our brains know better. I will explain what I mean, by describing one of…
The field of behavioral economics has brought attention to promising ways of motivating people to make better life choices. Many behavioral economic-inspired interventions are relatively hands off — they nudge people to make wiser decisions without in any way restricting their choices. The idea of nudges was made justifiably popular by Cass Sunstein and Dick Thaler…
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects. You know what I mean. After watching a smiling and attractive person running through a field after receiving some wonder…

An interesting article by Peter Schwartz in the latest Hastings Center Report on whether patients, facing difficult medical decisions, ought to get precise numbers on the risks and benefits of their alternatives. I contributed a commentary, urging researchers to keep developing better ways to help patients make rational use of the numbers.
Not long before the presidential election, the Wall Street Journal editorial page warned its readers about what it called the attack of the killer Oreos. You have to admit it’s a pretty sensational image — of an Oreo silently stalking its prey, leaping upon an unsuspecting consumer. In fact, this is exactly the kind of…