How Charlie Brown Prevents Traffic Accidents
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
Here is a link to a story about a very good friend of mine, Scott Mackler, who I wrote about in my book You’re Stronger Than You Think. Scott was diagnosed with ALS almost 15 years ago. His first symptoms were when he lost grip of a tennis racket, playing against me. And I thought…
On the Freakonomics blog recently, Ian Ayres reviewed my new book Free Market Madness, and singled out a story I tell there. Ian has written many books himself, so it isn’t surprising which story, of the many stories in my book, he discussed. He picked out a section near the end of the book, where…
A couple of years ago I was invited to speak at the annual meeting of the American Medical Association in Chicago, to discuss the morality of whether physicians should ration care from their patients.
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My son was underperforming at school, and I was gently encouraging him to try harder (if gesticulating like an over caffeinated Italian qualifies as gentle encouragement). He could not understand why I was upset: “Dad, most of my friends are doing drugs and engaging in unprotected sex. You should be rewarding me for being such…
The field of behavioral economics has brought attention to promising ways of motivating people to make better life choices. Many behavioral economic-inspired interventions are relatively hands off — they nudge people to make wiser decisions without in any way restricting their choices. The idea of nudges was made justifiably popular by Cass Sunstein and Dick Thaler…
I recently posted on how public park builder, Robert Moses, used the psychology of sunk costs to get more money for his ambitious projects. Once those projects were complete, he also used social psychology to keep them clean. It had to do with the directions he gave to the people hired to clean up the…