How Charlie Brown Prevents Traffic Accidents
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects. You know what I mean. After watching a smiling and attractive person running through a field after receiving some wonder…
“Education is not the transmission of information or ideas. Education is the training needed to make use of information and ideas. As information breaks loose from bookstores and libraries and floods onto computers and mobile devices, that training becomes more important, not less.” – Pamela Hieronymi, professor of philosophy at UCLA
In an eye opening article on Aborigines, Michael Finkel paints a colorful picture of the local landscape: The pilot flew low over the bush, the trees thin and straight and widely spaced, like a bad hair transplant. Maybe the Aussie government needs to invest in Tree Club for Men. (Click here to view comments)
Very interesting article in the Lancet recently, from the nudge unit in the United Kingdom. They give physicians feedback on how much they prescribed antibiotics compared to their peers, and found that such feedback reduced antibiotic prescriptions. I hope to see more of this work!
We’ve done a lot of things in the United States over the last few decades to curb tobacco consumption. We’ve warned people cigarettes will kill them, created persuasive ad campaigns to scare people away from cigarettes, and added a hefty tax to the product. As a result, cigarette use in United States is lower than…
In a 1967 experiment, psychologists trained pigeons to peck a red key to get food. (Pigeons were huge back then, research wise!) Then they tested whether the pigeons could learn to delay gratification. They set up the pecking booth so that those pigeons who waited a little longer before pecking the red key would get…