Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:
Very cool!
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I don’t think Tom Hanks will be starring in the movie version of my latest blog post, but click on this link to see an essay I wrote in a medical magazine about how to use insights from behavioral economics to improve patients’ sleep in the hospitals.
My friend and colleague Brian Wansink, from Cornell University, worked with some colleagues to design a preliminary restaurant menu, that maximizes the odds the people will order healthy foods. Trick number one: don’t call them “healthy” foods. Here is an image of that menu, reproduced in the Atlantic. This is a great example of how…
Do you feel like your out of pocket medical expenses are growing? You are not alone. Even for people getting Medicare, the amount of money coming out of patients pockets is growing too. And it is growing not only because all health care spending is growing, but also because patients are being asked to bear…
My kids are interested in learning how to use Facebook. So I figured it was time for me to learn something about this tool, meaning that at the ripe young age of 47, I’ve joined the ranks of the Facebook users. Now I need help from all of you to teach me how to learn…
As a science, economics does not always succeed at predicting how humans behave. The discipline assumes a level of rationality, and an ability to process complex information, that far exceeds human capacity. But as a standard for how people ought to behave, economics provides an excellent set of lessons. Consider the economic principle of consistency in financial…
Quick quiz: If there are 1,000 people in a village, and 10% of them have contracted a new, awful disease called acute hotchocolitis, how many people in the village are sick? This is not a trick question; the answer is 100. An easy question for readers of Forbes. But ask the average American, and one…