If You Read Arabic

One of the more useful phenomena employed in psychological research is what’s known as “priming.” This idea is simple: get a thought into people’s heads, and it lingers, thereby affecting future thoughts. Hold a cup of hot tea while riding an elevator, and the next person you meet might seem to have a warmer personality!…

NPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.

Would you rather work in a stimulating, challenging job or a routine one filled with mundane repetition? Almost everyone would say they prefer the former. But a new study finds that people typically contradict themselves once salaries enter the decision. If the two jobs pay the same, people often opt to put out less effort, not more….