Do you think this will work to get people to stop texting and driving?
Just came across an interesting way to try to motivate people to exert themselves: post calories-burned-counts on the stairs. Would that work for you? For me, it would probably make me look down while walking up, only to trip, fall backwards, crack my head, all the while asking myself: “What the heck is a kcal…
Dr. Timothy Wilt, a member of the United States Preventive Services Task Force, stood in front of the American Urological Association audience and explained why the task force could not recommend that men undergo routine PSA screening. At most, he explained, the test had been shown to benefit one out of 1000 men.
read more
Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring heuristic. I would define it for you, but it is wonderfully captured in this cartoon:
Very interesting article in the Lancet recently, from the nudge unit in the United Kingdom. They give physicians feedback on how much they prescribed antibiotics compared to their peers, and found that such feedback reduced antibiotic prescriptions. I hope to see more of this work!
A while back, I posted an interesting effort to get people to walk upstairs, rather than take the escalator. It involved a staircase designed to look like a piano, with musical sounds generated when people stepped on each stair. I love that approach not only because it is clever, but because I am a serious…
Taste versus health: That’s a trade-off we are often faced with when deciding what to eat. Some foods are bad for our health but happen to taste quite good. All of us have limited willpower, and when we are exhausted those unhealthy foods become harder to resist. But did you know that when willpower is depleted,…