Interesting Government Nudge
Do you think this will work to get people to stop texting and driving?

Do you think this will work to get people to stop texting and driving?

Experts in decision psychology and behavioral economics have conclusively shown that humans, those silly creatures, are not always rational decision makers. They let unconscious forces influence their thinking, and not always for the better. But of course, doctors aren’t human. Right? Well, here is some evidence of just how human we doctors are. The odds…
In an effort to lose weight, you pass on the steak sizzler at your favorite family restaurant and settle, instead, for a healthy salad. But you might be in for a dieting double whammy. First off, the salad probably has more calories than you realize. For example, Applebee’s Grilled Chicken Caesar Salad packs a whopping…
In a recent Health Affairs article, David Asch and I wrote about how hard it can be to stop screening aggressively for things like breast and prostate cancer even when the evidence suggests we are doing more harm than good. Well, journalist Steven Petrow has a nice piece in the Washington Post looking at the…
As a science, economics does not always succeed at predicting how humans behave. The discipline assumes a level of rationality, and an ability to process complex information, that far exceeds human capacity. But as a standard for how people ought to behave, economics provides an excellent set of lessons. Consider the economic principle of consistency in financial…
I teach a course on behavioral economics and public policy at Duke University. One of my former students recently emailed me a picture of a bill he received in the mail. It looks like conEdison is trying to remind him to pay his bills electronically, so they don’t have to send him a bill in…
Here’s what most medical experts agree on: People 50 and older should be screened for colon cancer. Here’s what is more controversial: Whether that screening should start, routinely, at age 45. Recently, the American Cancer Society (ACS) recommended that colon cancer screenings start at age 45. Their recommendation was based in large part on an uptick…