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People May Choose Boring Jobs If They Don't Think They Are Being Paid Enough For a Challenge
Most people would say they would prefer to work in a job with interesting and fulfilling opportunities. But new research shows that people may pick a boring job over a stimulating one if they perceive they aren’t being paid enough for extra effort. Duke University Fuqua School of Business marketing professorPeter Ubel and David Comerford, an assistant professor at…
The Fine Line Between Shared and Manipulated Medical Decisions
See some coverage in Forbes on a debate I participated in at a recent meeting, discussing when decisions are really decisions and when nudges are really shoves.
Click here.
Squat for Your Subway Token: One of the Most Creative Nudges I've Encountered
This idea is so crazy it might just be the best one I’ve heard all week: a subway station in Moscow provides free tickets to commuters who stand in front of a monitor and squat or lunge 30 times. I love this idea. Have any of you heard of any other nudges like this? (Click…
On Leadership: Why People Pick Boring Jobs
Would you rather work in a stimulating, challenging job or a routine one filled with mundane repetition? Almost everyone would say they prefer the former. But a new study finds that people typically contradict themselves once salaries enter the decision. If the two jobs pay the same, people often opt to put out less effort, not more….
Will A "Red Light" Be An Effective Nudge To Stop People From Drinking Coke?
So many foods beckoning us from the grocery store shelves – but which ones are healthy for us to consume? We could study Nutritional Facts labels, but that feels as challenging as the math portion of the SAT, with so much numerical information to process. The label tells us how many calories are in the…
Coolest Nudge Ever!
I love behavioral science. I love public policy. And I am obsessed with music. So you can see why I think the nudge pictured below may be the coolest thing on the planet! It encourages drivers to drive at an appropriate speed, so they can hear music created by their passage over the road: I…