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What would you do, doc?
ByadminA bunch of media outlets are beginning to report on a new study of mine (conducted with a couple of great colleagues) in which we found that docs choose different treatments for themselves than they recommend to their patients. Kinda scary stuff. This Marketplace report is worth listening to. Check out the ‘News and Press’ page for links to some of the other reports.
Why Telling Your Children They Are Smart Could Turn Them Into Cheaters
ByadminI am not one of those parents who believes kids should win trophies just for showing up for their t-ball games. But I’m also not stingy in praising my children when they do well. When my kids got hundreds on their grade school spelling tests, I told them how proud I was of their accomplishment….
Why People Agree to Work Boring Jobs
ByadminNPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.
Behavioral Science of Eating (in One Picture!)
ByadminThe Journal of the Association for Consumer Research (yes, there is such a thing!) had an outstanding issue dedicated to eating behavior recently. Here is a picture from that issue worth sharing:
A Clever Nudge to Reduce Waste of Natural Resources
ByadminI teach a course on behavioral economics and public policy at Duke University. One of my former students recently emailed me a picture of a bill he received in the mail. It looks like conEdison is trying to remind him to pay his bills electronically, so they don’t have to send him a bill in…
The Mistake of Selling Your Car When It Reaches 50,001 Miles
ByadminYou might think that the difference between a car that has been driven 49,999 miles and one that has been driven 50,001 miles is… 2 miles. But you would miss out on another big difference – in the price a buyer would be willing to pay for those two vehicles. Here’s a graph showing just…

