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Will A "Red Light" Be An Effective Nudge To Stop People From Drinking Coke?
ByadminSo many foods beckoning us from the grocery store shelves – but which ones are healthy for us to consume? We could study Nutritional Facts labels, but that feels as challenging as the math portion of the SAT, with so much numerical information to process. The label tells us how many calories are in the…
When It Comes to Sex, We Are All Animals
ByadminIt doesn’t pay for animals to miss out on reproductive opportunities. That’s why when a female baboon is at the peak of her fertility cycle, her buttocks get red and swollen, thereby alerting males to their reproductive opportunity. Cattle, too, try to take advantage of fertility, with females getting quite frisky when they are in…
Do Cigarette Taxes Work?
ByadminHere is a nice picture, from the Wonkblog, summarizing the best evidence to date on whether cigarette taxes reduce smoking. The bottom line here is that cigarette taxes slightly reduce smoking among smokers. That slight reduction reflects, in part, those people who quit smoking because it has simply become too expensive. It also includes people…
Is Behavioral Economics the Death of Living Wills?
ByadminAs a physician who conducts research on decision-making, I have been asked many times: What does behavioral economics teach us about the role of living wills in medical care? Famed behavioral economist Dick Thaler recently opined on this topic in the New York Times, stating his support for a “requirement that all patients meet with their…
Debating Sugar Taxes and the Benefits of Gambling
ByadminHere is a video of a webinar in which Avni Shah and I discuss some controversies about what governments should do when consumers harm themselves through irrational behavior. Avni is a doctoral student in Marketing at Fuqua. Check out the bag of sugar she pulls out to illustrate the dangers of big gulp beverages. Feel free to add questions or comments, and I’ll chime in with my additional thoughts.

