The experiment was simple. A group of behaviorally-minded researchers tested whether patients are more likely to receive mammograms when those tests are automatically scheduled (meaning they can opt out if they want) versus when they have to opt in for the tests. Automatic scheduling should have increased mammograms. It didn’t. In one respect, it even backfired. More here
Here is a great piece on my former student, Jessica Harris, who now works in health care price transparency at Aetna. She visited my class this summer, and here are some of the things she taught them: The evolution of transparency in the industry: “2013 and 2014 have been really important years for transparency and…
I love behavioral science. I love public policy. And I am obsessed with music. So you can see why I think the nudge pictured below may be the coolest thing on the planet! It encourages drivers to drive at an appropriate speed, so they can hear music created by their passage over the road: I…
In this Marketplace report, Dan Gorenstein explores the role procrastination played in all the last minute efforts to sign up for health insurance through Obamacare this year. Read on to see how I managed to work “the Boss” into the story. Updated Monday, Dec. 23: The Obama administration announced on Monday it was giving a one-day…
Experts in decision psychology and behavioral economics have conclusively shown that humans, those silly creatures, are not always rational decision makers. They let unconscious forces influence their thinking, and not always for the better. But of course, doctors aren’t human. Right? Well, here is some evidence of just how human we doctors are. The odds…
I think this picture just about covers it: Click to view comments
We think of political parties as being ideological homes. If you embrace conservative ideas, you gravitate to the Republican party, and so on. But probably just as often, people have party homes (“My dad was a Dem, and so am I”), in which whatever the party embraces magically fits their ideology. Consider the following picture…