Marketing 101

Because so much of human thinking is dichotomous, even though so much of the real world exists on a continuum, we have strange phenomena like the one illustrated in the picture below. The picture shows the significance values of research findings, and reveals that there are many more articles published where the statistical significance of…

A couple weeks ago, I had the privilege of talking with government officials from across the state of North Carolina – mayors, city Council people, and the like – about the possible role that insights from behavioral science can play in helping them promote the well-being of their communities. Here is a really nice summary…

In a previous post, I argued in favor of Rob Califf as FDA Commissioner. Here is an article from the Duke Chronicle, exploring more of this important debate. Dr. Robert Califf, former vice chancellor of clinical and translational research, may soon be taking helm of the U.S. Food and Drug Administration, but not without resistance from organizations…

Dr. Norah Neylon was caring for a 50-year-old woman who was overwhelmed with care-giving responsibilities of her own. The woman’s mother was experiencing early signs of dementia. Five of her relatives had died in the past three years. She frequently had to fly back and forth from California to the Caribbean to take care of…

Doctors who join up with hospitals or large healthcare organizations in anticipation that this will increase their incomes are misguided or ill informed.