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ByadminQuick quiz question: two people are diagnosed with melanoma – Sarah Sunburn, an adamant sun-worshipper, and Paula Pale-All-The-Time, a fanatical sun-avoider. Who is more likely to die of the disease? The answer is pale-faced Paula. Surprised? Let me unpack this mystery and explain why sun exposure simultaneously kills people, while making the cancers they are…
How to Stop Over-Eating — Lessons from Brain Science
ByadminPut our brains into the modern food environment, and you have a recipe for disaster. Our brains are hardwired to crave calorie-dense foods, this craving no doubt arising from our evolutionary time spent on the Tundra where calories were often scarce. But our modern food environment surrounds us with calorie-dense foods, forcing us to deplete…
Rumors of the Obamacare Death Spiral Have Been Greatly Exaggerated
ByadminFor a while last fall, it looked like the Obamacare health insurance exchanges were spinning towards a death spiral. Enrollment in the health insurance exchanges was not growing as rapidly as many people had hoped. United Healthcare, one of the nation’s largest insurers, announced that it intended to pull out of the exchanges soon, convinced…
Is [Your Favorite Politician Here] Narcissistic Enough to Be a Good President?
ByadminI expect we all agree that the presidency is not a job for a shrinking violet. We acknowledge that a president without self-confidence would be a disaster in the making. But just how confident do we want our president to be? Is the kind of extroversion that helps people succeed in modern political campaigns also…
A Business Consultant's Take on Our Research
ByadminHere is a very interesting essay in the Arkansas Business Journal, which ties our research on physician patient conversations into a broader message about the importance of good communication in business. Glad to see our work is having an impact. Considering all of the technical advances and new complexities in marketing today (such as social,…
Why Charging Smokers More for Health Insurance Costs All of Us Money
ByadminCigarette smokers have rights. No one should be able to tell an adult that she can’t spend her hard earned money on cigarettes. But non-smokers have rights, too. Specifically, they shouldn’t have to pay to subsidize health care costs of people who choose to smoke. In fact, smokers hurt non-smokers by racking up health care…

