The Fine Line Between Shared and Manipulated Medical Decisions

See some coverage in Forbes on a debate I participated in at a recent meeting, discussing when decisions are really decisions and when nudges are really shoves.
Click here.

See some coverage in Forbes on a debate I participated in at a recent meeting, discussing when decisions are really decisions and when nudges are really shoves.
Click here.
A tweet recently came across my feed that captures a problem with the popularity of the nudge meme. The meme took off with the justifiable popularity of Thaler and Sunstein’s eponymous book, in which they promote the idea of influencing people to behave in their own best interests in situations where unconscious and even irrational…
Quick quiz: If there are 1,000 people in a village, and 10% of them have contracted a new, awful disease called acute hotchocolitis, how many people in the village are sick? This is not a trick question; the answer is 100. An easy question for readers of Forbes. But ask the average American, and one…
My former employer, the University of Pennsylvania Health System, no longer hires tobacco users. It has joined a growing group of employers, including many health systems, that discriminate against smokers on the grounds that such employees cost the employer money (through loss in productivity) or, in the case of medical institutions, act against the health promoting…
Quick: What do you get when you mix a Nobel Prize winner with a MacArthur genius? You get this: “The claims of some heavy drinkers and smokers that they want to but cannot end their addictions seem to us no different from the claims of single persons that they want to but are unable to…
In collaboration with several co-authors, including Peggy Liu – a marketing PhD student here at Fuqua – I just published a paper on how behavioral economics can help us think about better ways to combat obesity. Feel free to check it out. And feel free to send along your thoughts, too. Using Behavioral Economics to…
Imagine for a moment you are suffering from an illness that makes you feel like your soul has been run over by an angry defensive lineman, a disease that interferes with your desire to sleep, eat and make love. Oh, and this illness will continue to make you feel this way for the rest of your life. How much would you be willing to pay for a treatment makes you feel normal again?
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