I’ve done a fair amount of research on how people emotionally adapt to life circumstances. My research is mainly in the context of illness and disability, where people bounce back from adversity more than expected. But people can also emotionally adapt to good things, a very important phenomenon for consumer behavior. We are ecstatic when…
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects. You know what I mean. After watching a smiling and attractive person running through a field after receiving some wonder…
In his book, To Save Everything, Click Here, Evgeny Morozov tells a story about a PR agent who was trying to create some buzz around a topic. No one seemed interested. And then the agent had an idea: “I dashed off a fake internal memo, printed it out, scanned it, and sent the file to…
Behavioral science has taught me that subtle environmental cues can have a surprisingly strong influence on people. I don’t know if the following cue was purposeful or not, but the relative size of these two receptacles – the blue one being the recycling one of course – definitely sends a strong signal about how much…
Do you think this will work to get people to stop texting and driving? (Click here to view comments)
Sarah Kliff, one of my favorite journalists, had a really nice write up on the burrito study recently published by a wonderful student at Duke, Peggy Liu. Here is an excerpt from her write up, and a link to the full article: For anyone counting calories, the Chipotle menu may be among the world’s least helpful…
Insurers can use behavioral economics, which examines why people make certain decisions and then determines how to influence said decisions, to compel members to improve their health, according to research from the Robert Wood Johnson Foundation. “I don’t think there’s any question that behavioral economics approaches have a lot of potential to contribute to healthcare,”…
As if the Affordable Care Act wasn’t controversial enough, a lesser-known provision of the law has critics warning of regulatory zeal. Section 4205 of the ACA (in case you haven’t read that far) requires restaurants to post calorie counts for the meals they sell, a requirement critics claim will be costly to comply with, while being…
Here’s a new study I conducted with Peggy Liu, Jim Bettman, and Arianna Uhalde on calorie range information. Check it out below. Liu, Peggy J., James R. Bettman, Arianna R. Uhalde, and Peter A. Ubel (forthcoming), “How Many Calories Are in My Burrito? Improving Consumers’ Understanding of Calorie Range Information,” Public Health Nutrition. DOI link….
Politics in the US is discouragingly partisan. National politics has become increasingly partisan since at least the late ’60s, when the passage of civil rights legislation influenced many conservative southern Democrats to join the Republican Party. Even state politics has become more partisan, where even famously nice people in Wisconsin have found themselves battling their neighbors across…