Yale Marketing Seminar
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
“When we reflect how difficult it is to move or inflect the great machine of society, how impossible to advance the notions of a whole people suddenly to ideal right, we see the wisdom of Solon’s remark that no more good must be attempted than the nation can bear.” (Click here to view comments)
Would you rather work in a stimulating, challenging job or a routine one filled with mundane repetition? Almost everyone would say they prefer the former. But a new study finds that people typically contradict themselves once salaries enter the decision. If the two jobs pay the same, people often opt to put out less effort, not more….
Widower Woodrow Wilson fell in love with Edith Galt in 1915. The President’s doorkeeper summarized the situation tersely: “She’s a looker; he’s a goner.” (Click here to view comments)
Check out this clever takeoff of the Mac/PC ads by my friend Dan Ariely, in which he portrays standard economics as a PC and behavioral economics, my specialty, as an iMac.
“Advertising is legalized lying.” – H.G. Wells (Click here to view comments)
Back in early February, Brown authored an article on the North Dakota oil boom. It is a great piece of reporting. Also, a fine bit of writing, as captured by this sentence: In a way, of course, this kind of frontier is as much a state of mind as an actual place, a melancholy mood…