Yale Marketing Seminar
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
In the New Yorker this July, Jon Lee Anderson wrote a fascinating article about Timbuktu, where Al Qaeda is working to become a legitimate political power. A scary story. But a beautifully written one. Take this paragraph when he introduces readers to the city in question: Timbuktu is a small, unlovely city in shades of…
One of the more useful phenomena employed in psychological research is what’s known as “priming.” This idea is simple: get a thought into people’s heads, and it lingers, thereby affecting future thoughts. Hold a cup of hot tea while riding an elevator, and the next person you meet might seem to have a warmer personality!…
In a recent post, I reproduce the figure showing the “stickiness” of odometer readings, when it comes to the price of used cars. Much better to sell your car at 49,999 miles rather than 50,001 miles. But here’s another sticky threshold, that was reported on at 538.com. It shows that when airplane flights leave 40…
This is how Fanny Burney described the mastectomy she received in 1811, a long time before effective anesthesia was available: I mounted, therefore, unbidden, the bed stead. When the dreadful steel was plunged into the breast – cutting through veins – arteries ––flesh – nerves – I needed no injunctions not to restrain my…
As someone who has been working in the field of behavioral economics for a couple decades now, I have long been aware of what psychologists call “the availability heuristic.” This was a phenomenon described by Kahneman and Tversky in some of their seminal research from the early 1970s. I recently came across a nice example…
Back in early February, Brown authored an article on the North Dakota oil boom. It is a great piece of reporting. Also, a fine bit of writing, as captured by this sentence: In a way, of course, this kind of frontier is as much a state of mind as an actual place, a melancholy mood…