7 Ingredients of a Successful HuffPo Headline
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- Put
- A
- Number
- In
- The
- Headline
- For example: “7 Ingredients of a Successful HuffPo Headline”
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“With luck, Ted Kennedy will be dead soon.” She uttered these words two minutes after expressing hope that the nation would rally behind Obama. A lifelong Republican, she had voted for McCain. I expect she harbored concerned about Obama’s terrorist pals and his anti-American pastor. But with Obama now newly elected as president, she was…
“Few sinners are saved after the first twenty minutes of a sermon.” Amen to that!
One of the more useful phenomena employed in psychological research is what’s known as “priming.” This idea is simple: get a thought into people’s heads, and it lingers, thereby affecting future thoughts. Hold a cup of hot tea while riding an elevator, and the next person you meet might seem to have a warmer personality!…
As someone who has been working in the field of behavioral economics for a couple decades now, I have long been aware of what psychologists call “the availability heuristic.” This was a phenomenon described by Kahneman and Tversky in some of their seminal research from the early 1970s. I recently came across a nice example…
First a quick apology – this post is a bit outside of my normal range of topics. But I thought I would share it with you anyway. This is a picture from the University of Chicago Magazine, showing spending on federal contracts by week of the year. That tall bar on the very right –…
In an article from the Atlantic last January, Joshua Lang wrote a wonderful article about the challenge of deciding whether surgical anesthesia actually makes people unconscious, or whether people remember parts of their surgery and are traumatized by them later. In the article, he quotes George Wilson, a Scottish chemist who had his foot amputated…