7 Ingredients of a Successful HuffPo Headline
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- Put
- A
- Number
- In
- The
- Headline
- For example: “7 Ingredients of a Successful HuffPo Headline”
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In his wonderful 1992 book – Lincoln at Gettysburg – Gary Wills explains that one of the reasons the Gettysburg address was so powerful is that Lincoln did not use any proper names – that’s right any – in the entire address. Consider this portion of the speech: Now we are engaged in a great…
I will not be posting any new material to my website until I finish enjoying the holiday season, a season that will culminate with a trip to Minnesota to visit my family. That means leaving the warm comfort of my North Carolina home, for what I expect to be some seriously cold weather. But what…
Steven Johnson was a rising star at the NordicWear Company, even before that brutal winter of 2002. But then, thanks to a rebate program he instituted for their new line of snow pants, he rocketed up the corporate ladder. His plan was brilliant in its simplicity. Late in the previous winter, he ran a series…
In many ways, Jeremy Bentham was all about equality. As the father of utilitarianism, he believed that all social policy should be designed to maximize the happiness and pleasures of humans’ experience while minimizing the pains and miseries. And in espousing this theory of justice, he didn’t distinguish between upper class and lower class and…
A scandal is rocking Egypt, now that word has spread that those unsightly bandages on Anwar el-Balkimy’s face weren’t there because he got beaten by a masked gunman but, instead, because he had had (horror of horrors!) plastic surgery—a procedure which many people in the conservative Islamist party that el-Balkimy belongs to considered to be “sinful.”
But the real scandal? His lies were brought to light by the doctors who performed the procedure, physicians who were so aghast at his brazen falsehoods that they unhesitantly violated doctor-patient confidentiality.
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I do not pretend to have consistent, easily categorized political views. That’s why I call myself a “flaming moderate.” But one attitude I hold pretty consistently is suspicion of concentrated power—in government, in industry, and especially in government and industry! That’s why I felt a kindred spirit in Teddy Roosevelt, as quoted in Morris’s amazing…