Why People Agree to Work Boring Jobs
NPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.
Check out this clever takeoff of the Mac/PC ads by my friend Dan Ariely, in which he portrays standard economics as a PC and behavioral economics, my specialty, as an iMac.
Gun rights advocates are correct: a well armed principal might have reduced the death toll from the tragic elementary school shootings in Connecticut last week. Gun carrying citizens might also have been able to take down the shooters in Aurora and Virginia Tech. To most people, after all, guns are about self-defense, not about committing crimes….
Taste versus health: That’s a trade-off we are often faced with when deciding what to eat. Some foods are bad for our health but happen to taste quite good. All of us have limited willpower, and when we are exhausted those unhealthy foods become harder to resist. But did you know that when willpower is depleted,…
As someone who has been working in the field of behavioral economics for a couple decades now, I have long been aware of what psychologists call “the availability heuristic.” This was a phenomenon described by Kahneman and Tversky in some of their seminal research from the early 1970s. I recently came across a nice example…
One of the dangers of studying behavioral economics and psychology is that the ideas follow you around pretty much everywhere you go. I was reminded of that when some of my students came back from a mid-class bathroom break to tell me they thought the toilet levers were not well designed, environmentally speaking. At Duke,…
In many ways, Jeremy Bentham was all about equality. As the father of utilitarianism, he believed that all social policy should be designed to maximize the happiness and pleasures of humans’ experience while minimizing the pains and miseries. And in espousing this theory of justice, he didn’t distinguish between upper class and lower class and…