Why People Agree to Work Boring Jobs
NPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.
Parole boards are supposed to objectively assess whether inmates eligible for parole deserve to be released from prison before the end of their sentence. They need to determine whether people are reformed, whether they have been behaving themselves in prison, and whether they pose unacceptable risks to society. But it turns out their decisions may…
My friend and colleague Brian Wansink, from Cornell University, worked with some colleagues to design a preliminary restaurant menu, that maximizes the odds the people will order healthy foods. Trick number one: don’t call them “healthy” foods. Here is an image of that menu, reproduced in the Atlantic. This is a great example of how…
In collaboration with several co-authors, including Peggy Liu – a marketing PhD student here at Fuqua – I just published a paper on how behavioral economics can help us think about better ways to combat obesity. Feel free to check it out. And feel free to send along your thoughts, too. Using Behavioral Economics to…
“With luck, Ted Kennedy will be dead soon.” She uttered these words two minutes after expressing hope that the nation would rally behind Obama. A lifelong Republican, she had voted for McCain. I expect she harbored concerned about Obama’s terrorist pals and his anti-American pastor. But with Obama now newly elected as president, she was…
Early in his book The Power Makers, Maury Klein does a fantastic job of explaining the importance that modern energy systems, like steam and electricity, played in human history: All the achievements of humanity down to about the eighteenth century were constrained by the inability to find more efficient ways to do things beyond the…
I joined two other, much smarter, colleagues in calling for the use of behavioral economics and decision psychology to improve the design of the websites people use to purchase health insurance in the U.S. That article came out today in the New England Journal of Medicine. Here is a taste: In October 2013, the Affordable…