Ineffective Nudge?

Shutterstock Generic cholesterol pills are probably better for most patients than brand-name medications because the lower cost of generics increases the chance the patients will take the pills every day. Yet some physicians primarily prescribe expensive brand-name drugs like Lipitor and Crestor. According to a recent study of physicians in Massachusetts, about a quarter of…

I recently blogged about a study showing that the same information, when presented in a graph, is more credible to people. One of my friends pointed out that Monty Python figured this out a few decades ago. “In this graph, this column represents 23% of the population. This column represents 28% of the population, and…