Rant: Shared Decision Making in Medicine

For decades, the pharmaceutical industry has been highly profitable. The recipe for such profits has been pretty simple for most of the last half-century–discover a chemical or molecule that treats a common problem, like hypertension or diabetes or erectile dysfunction, and make billions of dollars while that product is still under patent protection. But of…

A couple weeks ago, I had the privilege of talking with government officials from across the state of North Carolina – mayors, city Council people, and the like – about the possible role that insights from behavioral science can play in helping them promote the well-being of their communities. Here is a really nice summary…