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Proven: People Don't Take Medicine They Can't Afford
ByadminCholesterol pills are one of the great medical advances I’ve witnessed during my professional career. I am talking specifically about a category of medications called statins, drugs like Lipitor and Pravachol. These drugs have prevented probably hundreds of thousands of heart attacks and strokes. Only one problem with these drugs, however: statins won’t help people…
Don’t Blame Obamacare for High Insurance Costs
ByadminMany people have warned us that Obamacare will drive up the cost of healthcare insurance, but recent evidence suggests that the problem is bigger than that. According to the Commonwealth Fund, healthcare insurance costs are rising even more quickly outside of the Obamacare exchanges than inside them:
A Business Consultant's Take on Our Research
ByadminHere is a very interesting essay in the Arkansas Business Journal, which ties our research on physician patient conversations into a broader message about the importance of good communication in business. Glad to see our work is having an impact. Considering all of the technical advances and new complexities in marketing today (such as social,…
The Critical Side Effect Doctors Aren't Discussing: Out-of-Pocket Costs
ByadminIn this video, I talk about why doctors should talk to patients about out-of-pocket costs when evaluating treatment options.
Do Luxury Brands Benefit from Income Inequality?
ByadminI like to think that despite being wealthier than most Americans, I remain immune to materialistic desires. I drive a 17-year-old Honda Accord and wouldn’t know designer clothes if you wrapped me in them, head to toe. But it turns out that I’m wrong. I’m not above materialism despite my wealth and social status. I’m…
Could a Zika Epidemic Be the Key to a Trump Victory?
ByadminPlatforms and popularity ratings; policies and debate performances; PAC funding and get-out-the-vote efforts – so many factors can make the difference in a close election. But uncontrollable world events can tip elections too. In fact, Donald Trump’s election chances may depend on something as seemingly random as a global epidemic. Epidemics of contagious disease are…

