Money can undermine our morals. If you don’t believe me, look what happened to a group of four-through-six-year-olds who were brought in for a simple experiment. Researchers asked them to sort objects from a box. Half sorted coins, and half sorted buttons. Then they were asked to do one more thing–try to find their way…
I like to think that despite being wealthier than most Americans, I remain immune to materialistic desires. I drive a 17-year-old Honda Accord and wouldn’t know designer clothes if you wrapped me in them, head to toe. But it turns out that I’m wrong. I’m not above materialism despite my wealth and social status. I’m…
A bicycle helmet prevented me from experiencing a major head injury. But did it promote the very behavior that caused me to crash my bike? It was autumn in Michigan, and I was riding my mountain bike along a lakeside pathway. I was heading towards a twisty boardwalk that led up to a bridge arching…
In an effort to lose weight, you pass on the steak sizzler at your favorite family restaurant and settle, instead, for a healthy salad. But you might be in for a dieting double whammy. First off, the salad probably has more calories than you realize. For example, Applebee’s Grilled Chicken Caesar Salad packs a whopping…
I know why I sometimes eat too many brownies. They taste great! The same goes, of course, for a whole slew of desserts–I love me my strawberry rhubarb pie, and I never say no to a ginger snap. And while a touch of dessert is often a fine way to top off dinner, many of…
As a science, economics does not always succeed at predicting how humans behave. The discipline assumes a level of rationality, and an ability to process complex information, that far exceeds human capacity. But as a standard for how people ought to behave, economics provides an excellent set of lessons. Consider the economic principle of consistency in financial…
Last year, I joined Zeke Emanuel and some other great people in publishing an article on how to use the insights of behavioral economics to nudge physicians towards providing high-value care. Here is a link to that article. To give you a teaser, here are some of the principles we drew upon: And here are…
Taste versus health: That’s a trade-off we are often faced with when deciding what to eat. Some foods are bad for our health but happen to taste quite good. All of us have limited willpower, and when we are exhausted those unhealthy foods become harder to resist. But did you know that when willpower is depleted,…
The holidays are upon us. It’s a time to celebrate with loved ones, maybe even enjoy a well-earned vacation. But it is also a time that many of us gain weight, with children developing eating habits that could set them on a trajectory towards being overweight or obese. It is really crucial to help our…
Ever wonder why your spouse eats too much even when you warn him or her not to eat too much? It could be because your admonitions put your spouse into a state of reactance, causing them to go against your advice just to prove their independence. Reactance is a state of mind that arises when…