I love behavioral science. I love public policy. And I am obsessed with music. So you can see why I think the nudge pictured below may be the coolest thing on the planet! It encourages drivers to drive at an appropriate speed, so they can hear music created by their passage over the road: I…
The MacOS has a new self control app called, straightforwardly, SelfControl. The app has an ominous icon, which looks like a cross between a poker game gone wrong and the warning symbol on a bottle of poisonous chemicals: The app gives users the ability to temporarily block websites, which they know they are wasting too…
If I told you there was a new medicine effective in treating a previously untreatable illness, you might be interested. If you have the illness, you might even read up and try to figure out whether the medicine would work for you. Ideally, you will evaluate the strength of evidence – was it a randomized…
Here is a game you can’t lose. You flip a fair coin ten times and every time it comes up heads, you get $20. Better yet, I won’t even watch you flip the coin, but instead will trust whatever you tell me about the number of times the coin comes up heads versus tails. Would…
Here is a hilarious effort by Utah Valley State presumably to either keep people from crashing into each other while they text on the stairway, or more likely to show them how stupid it is to be engaging in that behavior in that location:
Most conservatives agree that Medicaid costs are too high. Most liberals agree that Medicaid patients should receive necessary medical care for free. And both conservatives and liberals agree that we should embrace ways to encourage Medicaid patients to obtain important preventive care services, in hopes that such services will lower healthcare costs by promoting public…
Attention all you design and #nudge fans. Here is a graphic from ProPublica that attempts to help people choose a physician. Do you think it works? What would you do to improve it?
Every once in a while, I post a picture of an effort to nudge people into better behavior. Sometimes, I post pictures of pretty horrendous nudges. In response to one of those posts, Lydia Ashton sent me this picture, of an absolutely, horrendously and horrifically designed “nudge.” Fortunately, I have determined that if you stare…
Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring heuristic. I would define it for you, but it is wonderfully captured in this cartoon:
In the United States, the FDA tried to mandate that cigarette companies put nasty images of the harms of smoking onto cigarette packages, images that would take up at least half of the carton. It looks like that effort has failed, because the courts have determined that it violates the First Amendment. I wonder what…