Take a look at the image below and decide what you are seeing: Some of you might have seen a “B.” Others might have seen the number 13. The image, after all, is ambiguous. For that reason, in fact, it was used by researchers to study how our hopes influence our perceptions. The study design…
My friend and colleague Brian Wansink, from Cornell University, worked with some colleagues to design a preliminary restaurant menu, that maximizes the odds the people will order healthy foods. Trick number one: don’t call them “healthy” foods. Here is an image of that menu, reproduced in the Atlantic. This is a great example of how…
A while back, one of my favorite journalists – Sarah Kliff, from Vox – published a picture showing which chain restaurants win the award for offering the highest calorie entrées. I figured it was time to recirculate this gallery of infamy. Here is the Vox picture of these award winners: These are truly staggering sums….
A jab to the right, then Carmelo steps back behind the three-point line and launches a shot. It clanks off the back of the rim. How likely is he to be the next person on his team to attempt a shot? And what are the odds that his follow-up shot will come from behind the…
I’ve done a fair amount of research on how people emotionally adapt to life circumstances. My research is mainly in the context of illness and disability, where people bounce back from adversity more than expected. But people can also emotionally adapt to good things, a very important phenomenon for consumer behavior. We are ecstatic when…
I must not be the only person to wonder how pharmaceutical companies succeed with direct to consumer advertisements when, stuck in the middle of all their TV ads, are those long lists of side effects. You know what I mean. After watching a smiling and attractive person running through a field after receiving some wonder…
In his book, To Save Everything, Click Here, Evgeny Morozov tells a story about a PR agent who was trying to create some buzz around a topic. No one seemed interested. And then the agent had an idea: “I dashed off a fake internal memo, printed it out, scanned it, and sent the file to…
We Americans are notoriously bad at saving money. While people in Germany, Sweden and even France save about 10% of the money they make, folks in the U.S. save closer to 3 or 4% of their earnings. With so little money saved, Americans face difficulty absorbing economic shocks like recessions and layoffs, and also find…
I just came across an interesting article in Slate contending that we often perceive handsome men to be jerks because examples of jerky handsome men come more easily to mind than examples of jerky plain men. In the case of single women, the “acceptable” men that they consider entering into relationships with tend to be better…
It all comes down to willpower, right? Strength of purpose. Muster the resolve to skip dessert, and you have a shot at losing that spare tire hanging off your belly. Succumb to your temptations, however, and you are simply being weak. But is it just weakness that causes us to overeat? A study in Psychological Science suggests…