The Ulysses Strategy

Shutterstock Generic cholesterol pills are probably better for most patients than brand-name medications because the lower cost of generics increases the chance the patients will take the pills every day. Yet some physicians primarily prescribe expensive brand-name drugs like Lipitor and Crestor. According to a recent study of physicians in Massachusetts, about a quarter of…

One reason our healthcare system in the United States is so messed up is that so few Americans understand much about it. For that reason, their attitudes towards various healthcare reform proposals veer left and right depending on how they are asked for their opinions. Here’s great evidence of that phenomenon, as reported by the…

Often great science depends on keen observation. Darwin built his theory of evolution on detailed observations of everything from birds to beetles. Jane Goodall revolutionized our understanding of primate behavior by staring at chimpanzees for hours and days. But not just staring at them, noticing them. She saw things most observers would not have picked…