Yale Marketing Seminar
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
Matthew Herper and Erin Carlyle at Forbes magazine recently put together a wonderful picture, showing what kinds of diseases pharmaceutical companies are targeting now in developing new drugs. The bigger the bubble, the larger the number of drugs under development. Further to the right, the deadlier the disease. Makes for fascinating picture: Several things strike…
Steven Johnson was a rising star at the NordicWear Company, even before that brutal winter of 2002. But then, thanks to a rebate program he instituted for their new line of snow pants, he rocketed up the corporate ladder. His plan was brilliant in its simplicity. Late in the previous winter, he ran a series…
This is how Fanny Burney described the mastectomy she received in 1811, a long time before effective anesthesia was available: I mounted, therefore, unbidden, the bed stead. When the dreadful steel was plunged into the breast – cutting through veins – arteries ––flesh – nerves – I needed no injunctions not to restrain my…
I thought I would share this paragraph with you: “They tramped through a land as exotic as North Africa, a land of village witches and exorcists, where the sick swallowed powdered amber or drank the dust of St. Peter’s bones. Big-wheeled carts clattered on iron rims over the cobblestones; the scenes painted on their sides…
“No” isn’t an ideology. “Nada” is no way to govern a country. “Nope” won’t turn around the economy, and political rope-a-doping won’t balance the federal budget. Yet if you had to summarize the three top “accomplishments” of the Republican party since Obama took office, they would be no, nada, and nope. Because it is out…
I recently read Margalit Fox’s wonderful book, “The Riddle of the Labyrinth,” which tells the extraordinary tale of how three people, working in parallel, figured out the meaning of what, to me, look like random scribbles on ancient tablets – the language known as Linear B. In trying to deduce the riddle of these scribbles,…