Yale Marketing Seminar

In their book Animal Spirits, George Akerlof and Robert Shiller recount the intellectual battles waged between Milton Friedman and Paul Samuelson, two of the 20th century’s most important economists. Friedman was a huge believer in the power of markets, and in consumers’abilities to make rational decisions. Samuelson also recognized the power of markets, but thought…

Not long ago, I had the pleasure of reading Fooling Houdini, by Alex Stone. It is a marvelous book, part memoir about how his obsession with magic pulled him away from his career in physics, but also a wonderful explanation of the psychology of how magic works its wonders. Get rid of all those images…