Yale Marketing Seminar
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
A few weeks ago I presented my talk, “Of Two Minds”, at a Marketing Seminar for the Yale School of Business. Check it out:
[FLOWPLAYER=YaleMarketingSeminar.flv,320,240]
The key to good policymaking is to understand human nature. Want to increase how much money people save? You better know what they will do if you change the tax code. Want to reduce the threat of terrorism? All the security in the world won’t suffice if you don’t, at the same time, find ways…
In a tremendous article in The Smithsonian Magazine, Richard Conniff writes about the largely unexplored oodles of microorganisms that make us what we are. The article overflows with wonderful facts: for instance, that there are 150 microbial species, on average, behind your ear, and 440 on the inside of your forearm. Not to mention the…
Upon the death of his wife, Thomas Jefferson went into a deep depression. In crushing words, he described his state of mind to his sister-in-law, in a sentence that could be placed in psychiatric manuals next to a definition of depression: “All my plans of comfort and happiness reversed by a single event and nothing…
Put A Number In The Headline For example: “7 Ingredients of a Successful HuffPo Headline”
Read the following quote, and try to guess which U.S. president made this statement: “A responsible budget is not our only weapon to control inflation. We must act now to protect all Americans from healthcare costs that are rising $1 million per hour, 24 hours a day, doubling every 5 years. We must take control…
Early in his book The Power Makers, Maury Klein does a fantastic job of explaining the importance that modern energy systems, like steam and electricity, played in human history: All the achievements of humanity down to about the eighteenth century were constrained by the inability to find more efficient ways to do things beyond the…