Why People Agree to Work Boring Jobs
NPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.
Here is a game you can’t lose. You flip a fair coin ten times and every time it comes up heads, you get $20. Better yet, I won’t even watch you flip the coin, but instead will trust whatever you tell me about the number of times the coin comes up heads versus tails. Would…
Widower Woodrow Wilson fell in love with Edith Galt in 1915. The President’s doorkeeper summarized the situation tersely: “She’s a looker; he’s a goner.” (Click here to view comments)
A tweet recently came across my feed that captures a problem with the popularity of the nudge meme. The meme took off with the justifiable popularity of Thaler and Sunstein’s eponymous book, in which they promote the idea of influencing people to behave in their own best interests in situations where unconscious and even irrational…
Most of us have at least one cranky old relative who not only has stronger opinions than the rest of us, but is also convinced that those opinions are superior to ours. Not just content to believe that, say, voter ID laws are a good idea, this relative is also derisive of anyone with a…
If you ever want to know why one is the loneliest number, consider the words of John Tukey, a prominent American mathematician from the 20th century. Not the most socially adept person in the world, he relied heavily on his wife Elizabeth to help them live a normal life. When she died in 1998 Tukey…
Here is a video of a webinar in which Avni Shah and I discuss some controversies about what governments should do when consumers harm themselves through irrational behavior. Avni is a doctoral student in Marketing at Fuqua. Check out the bag of sugar she pulls out to illustrate the dangers of big gulp beverages. Feel free to add questions or comments, and I’ll chime in with my additional thoughts.