Why People Agree to Work Boring Jobs
NPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.
Losing weight is hard. And keeping it off once you’ve lost it–that’s probably even harder. Just ask Oprah. So maybe those of us who are overweight or obese should simply focus on not gaining more weight than we’ve already gained. Surely that’s easier. Right? Well, not long ago a group of researchers ran a study…
I was recently struck by two news headlines that hit my email inbox on the same day: “Most Doctors Don’t Meet U.S. Push for Electronic Records” and “Sebelius touts new emphasis on healthcare data“. Do you see the problem here? If we really want to leverage “big data” to improve health care, we need physicians…
Fascinating new research sheds light on why so many people stick with dull jobs over trying something more exciting: They don’t expect to get paid enough to justify going after the more interesting options. Research into “effort aversion“ by Duke University Fuqua School of Business marketing professor Peter Ubel and David Comerford, an assistant professor at Stirling University found that in…
In collaboration with several co-authors, including Peggy Liu – a marketing PhD student here at Fuqua – I just published a paper on how behavioral economics can help us think about better ways to combat obesity. Feel free to check it out. And feel free to send along your thoughts, too. Using Behavioral Economics to…
In a recent edition of the New Yorker, the magazine published a story by Dashiell Hammett and one of the paragraphs in that wonderful story nicely captures the way that waiting for something bad to happen can be worse than experiencing that bad thing. In the scene, a group of people stand on the sidewalk…
I know why I sometimes eat too many brownies. They taste great! The same goes, of course, for a whole slew of desserts–I love me my strawberry rhubarb pie, and I never say no to a ginger snap. And while a touch of dessert is often a fine way to top off dinner, many of…