Why People Agree to Work Boring Jobs
NPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.
Every once in a while, I post a picture of an effort to nudge people into better behavior. Sometimes, I post pictures of pretty horrendous nudges. In response to one of those posts, Lydia Ashton sent me this picture, of an absolutely, horrendously and horrifically designed “nudge.” Fortunately, I have determined that if you stare…
I’ve done a fair amount of research on how people emotionally adapt to life circumstances. My research is mainly in the context of illness and disability, where people bounce back from adversity more than expected. But people can also emotionally adapt to good things, a very important phenomenon for consumer behavior. We are ecstatic when…
I recently read Sharon Bertsch McGrayne’s The Theory That Would Not Die, which recounts the controversial history of Bayes theorem in the world of statistics. To oversimplify quite a bit, Bayes theorem requires those using it to make an initial guess about, say, the probability that one outcome is more likely than another, and then…
During a break between classes, I offered some MBA students the chance to make a little extra money. Some would have a job of sitting in the classroom for five minutes doing nothing, absolutely nothing – no reading, no listening to music; just staring straight ahead. For this effortless job, they would receive $2.50. Others…
One of the more useful phenomena employed in psychological research is what’s known as “priming.” This idea is simple: get a thought into people’s heads, and it lingers, thereby affecting future thoughts. Hold a cup of hot tea while riding an elevator, and the next person you meet might seem to have a warmer personality!…
Heuristics is jargon used by decision psychologists and behavioral economists to refer to cognitive shortcuts we humans take to make judgments and decisions. One of the first heuristics identified as such by Danny Kahneman and Amos Tversky was the anchoring heuristic. I would define it for you, but it is wonderfully captured in this cartoon: