How Charlie Brown Prevents Traffic Accidents
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
Check out this wonderful street art, that seconds as a behavioral intervention to reduce traffic speed:

Very cool!
(Click here to view comments)
Here’s a new study I conducted with Peggy Liu, Jim Bettman, and Arianna Uhalde on calorie range information. Check it out below. Liu, Peggy J., James R. Bettman, Arianna R. Uhalde, and Peter A. Ubel (forthcoming), “How Many Calories Are in My Burrito? Improving Consumers’ Understanding of Calorie Range Information,” Public Health Nutrition. DOI link….
In a wonderful article on deep cave exploration, Burkhard Bilger shows how powerful comparison can be in putting an unfamiliar topic into context. He is describing the arduous work involved in deep cave exploration. He is describing the risks of being far, far inside the cave when a heavy rain on the surface begins to…
I just came across an interesting article in Slate contending that we often perceive handsome men to be jerks because examples of jerky handsome men come more easily to mind than examples of jerky plain men. In the case of single women, the “acceptable” men that they consider entering into relationships with tend to be better…
“There are higher things in this life than the soft and easy enjoyment of material comfort. It is through strife, or the readiness for strife, that a nation must win greatness. We ask for a great navy, partly because we feel that no national life is worth having if the nation is not willing, when…
Behavioral science has taught me that subtle environmental cues can have a surprisingly strong influence on people. I don’t know if the following cue was purposeful or not, but the relative size of these two receptacles – the blue one being the recycling one of course – definitely sends a strong signal about how much…
As a science, economics does not always succeed at predicting how humans behave. The discipline assumes a level of rationality, and an ability to process complex information, that far exceeds human capacity. But as a standard for how people ought to behave, economics provides an excellent set of lessons. Consider the economic principle of consistency in financial…