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The Ethics of "Manipulative" Product Rebates
ByadminIn two recent posts, I have posed questions about the appropriateness or inappropriateness of manipulating consumers by taking advantage of behavioral phenomena beyond their awareness. We behavioral scientists know things about human nature that most people haven’t learned. That is why we can fill books with visual illusions – our understanding of how the brain…
Are Numbers a Barrier to Good Doctor-Patient Communication?
ByadminHelping patients understand their treatment choices is often no simple matter. In order for good communication to take place, doctors and patients must talk with each other in a language both parties can understand. Here is a piece in which I discuss an earnestly communicative hematologist describing the risks and benefits of treating leukemia to his patient.
Promoting Exercise through Gamification – Making Physical Activity More Fun?
ByadminI don’t know how many coaches told me “no pain, no gain.”
Hear My Discussion with Joe and Terry Graedon on People's Pharmacy
ByadminHere is a link to a podcast of my recent appearance on People’s Pharmacy, an NPR show that hopefully reaches you where you live. (If it doesn’t, you should ask your radio station to pick it up. It is a great show.) In this podcast, Joe and Terry lead me on a wide ranging conversation,…
Hopping Mad Over Drug Company Product Hopping
Byadmin2The state of California is suing Gilead Sciences over its delay of an HIV drug, a move that critics of the pharmaceutical industry call “product hopping.” Regardless of how the lawsuit comes out, the company’s actions strike me as deeply immoral and ought to leave all of us hopping mad. Here’s what we know.
On the Allure of Cheating
ByadminRecently, my 15-year-old son and a group of his friends went out together for dinner and a movie. The movie they chose to see was an R-rated comedy, a fact that only struck them when they approached the ticket office and realized they would not be allowed to see the movie. Not to be deterred,…
