According to traditional economic theory, when people perform jobs for pay, they decide whether the pay they receive is large enough to justify the effort they put into the task at hand. But what if someone else is doing the same work for more pay? They probably won’t feel so great about their jobs anymore,…
One of the more useful phenomena employed in psychological research is what’s known as “priming.” This idea is simple: get a thought into people’s heads, and it lingers, thereby affecting future thoughts. Hold a cup of hot tea while riding an elevator, and the next person you meet might seem to have a warmer personality!…
This idea is so crazy it might just be the best one I’ve heard all week: a subway station in Moscow provides free tickets to commuters who stand in front of a monitor and squat or lunge 30 times. I love this idea. Have any of you heard of any other nudges like this? (Click…
Now that the New Year has arrived, it is of course the time for New Year’s resolutions. It’s also the time for columnists to write essays about New Year’s resolutions. One such essay came to my attention recently, because a financial columnist at U.S. News & World Report managed to weave in some research I conducted…
In this Marketplace report, Dan Gorenstein explores the role procrastination played in all the last minute efforts to sign up for health insurance through Obamacare this year. Read on to see how I managed to work “the Boss” into the story. Updated Monday, Dec. 23: The Obama administration announced on Monday it was giving a one-day…
A recent story on the Atlantic website described a clever way to demonstrate the benefits of bicycling in congested cities. It involves an app that quickly shows people how long it will take to get somewhere by bicycle versus car. And with the crowded cities, bicycles more than hold their own, as this picture shows: And…
NPR recently covered my research with David Comerford on effort aversion. Our research gives some insight into how people wind up in boring jobs. You can listen to the NPR Morning Edition segment here.
During a break between classes, I offered some MBA students the chance to make a little extra money. Some would have a job of sitting in the classroom for five minutes doing nothing, absolutely nothing – no reading, no listening to music; just staring straight ahead. For this effortless job, they would receive $2.50. Others…
I recently read Margalit Fox’s wonderful book, “The Riddle of the Labyrinth,” which tells the extraordinary tale of how three people, working in parallel, figured out the meaning of what, to me, look like random scribbles on ancient tablets – the language known as Linear B. In trying to deduce the riddle of these scribbles,…
Recently, my 15-year-old son and a group of his friends went out together for dinner and a movie. The movie they chose to see was an R-rated comedy, a fact that only struck them when they approached the ticket office and realized they would not be allowed to see the movie. Not to be deterred,…