7 Ingredients of a Successful HuffPo Headline
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- Put
- A
- Number
- In
- The
- Headline
- For example: “7 Ingredients of a Successful HuffPo Headline”
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I do not pretend to have consistent, easily categorized political views. That’s why I call myself a “flaming moderate.” But one attitude I hold pretty consistently is suspicion of concentrated power—in government, in industry, and especially in government and industry! That’s why I felt a kindred spirit in Teddy Roosevelt, as quoted in Morris’s amazing…
In the New Yorker this July, Jon Lee Anderson wrote a fascinating article about Timbuktu, where Al Qaeda is working to become a legitimate political power. A scary story. But a beautifully written one. Take this paragraph when he introduces readers to the city in question: Timbuktu is a small, unlovely city in shades of…
Steven Johnson was a rising star at the NordicWear Company, even before that brutal winter of 2002. But then, thanks to a rebate program he instituted for their new line of snow pants, he rocketed up the corporate ladder. His plan was brilliant in its simplicity. Late in the previous winter, he ran a series…
David Brooks is a pretty solidly moderate conservative, and one who is a big fan of behavioral science. But that doesn’t mean he can see beyond his own biases, especially when describing the differences between conservatives and liberals. He was particularly offensive on May 7, in an article titled “Beyond the Fence,” in which he discusses…
As Jim Newton pointed out several times in his book on the White House Years, Eisenhower valued balancing the budget. Sometimes that meant controlling social welfare spending. But it also meant trying to restrain military spending and foregoing tax cuts, even when his Vice President, Richard Nixon, was running for Presidency and needed a lift in…
In the last few decades, medical schools have been teaching us doctors to inform patients about their treatment alternatives, so our patients can pick the alternative that best fits with their individual values. Which raises the question: Should doctors take the time to figure out the cost of treatment alternatives and communicate such information to their patients? Read More